I Can See Clearly Now

I spoke with one of the producers of ‘Great Taste’ and I finally got the full scoop. They are doing a 30 minute segment on rustic decorating and they would like to feature Northwoods State of Mind in a 5 minute segment. the filming won’t begin until July and the show won’t air for a couple of months after filming wraps up. Nothing is written in stone at this point, I have to speak with a Senior Producer next week so that he can interview me and make sure that Northwoods is a good fit for the show. But here is the caveat….they want me to pay a hefty licensing fee. Very hefty. the way I see it is that I am actually paying for my part of the production, the cost is being transferred to me in the form of a ‘licensing fee’. If any of you have ever shopped on Ebay then you know this trick: Advertise an item for an impossibly low price to reel in the buyer, then make up the shortfall by charging an exorbitant amount for shipping. So now the analysis begins. Will the exposure that the store gets convert to more sales and make it economically feasible, or will it just remain a feather in our cap. Time to put the thinking cap on.